BD Medical ‘TECHNOVATION’-Season 5

Corporate Event Ideation + Visualization + Brand language + Creative Design solution across various touch points for BD Medical. 

A corporate event named TECHNOVATION  (Season 5) was organized by BD in order to engage the top management of BD’s customers…people from the Project team, R&D, Quality, Business Development, Packaging & Manufacturing/operations of Large pharmacy companies, Hospital chains, Diagnostic Labs, Healthcare funders (BMGF, WHO,UNICEF etc).

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Objective of the Event: To share global trends, new regulations, latest technologies in this field with the pharmaceutical fraternity to expand the market space for Prefilled Syringes in India.

Key Theme: Highlighting on 60 years of Trust/Partnership (with the completion of 60 years of one of its major brand BD-Hypak) such that it remains connected with the other topics of the meeting…

Event organized at 4 locations:

Hyderabad | Bangalore | Mumbai | Ahmedabad

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The deliverables include: –

– Event Theme + Event Branding – Logo

– Brand language (Colors/ Look and feel/ Type suggestion/ overall graphic style and communication style)

– Touch points for Participant Engagement:

  1. Event communication material like:
    1. E-invite
    2. Mailers (Save the date mailer, Agenda mailer, Topic mailers),
    3. Multi pager booklet (for distribution at the event)
    4. Wall of legacy etc…

????????? 01_Invitation Card 3 01_Invitation Card 3a 02_Invitaion Card 1 02_Invitation Card 1b 03_Invitaion Card 2a 03_Invitaion Card 2b 04_Invitation Card 4 04_Invitation Card 4a 04_Invitation Card 4b Topic 1 Topic 3 Topic 4 event agenda_19 aug Brochure 1 Brochure 2 Brochure a Brochure c Brochure Piano fold legacy wall (simulation) Wall of legacy_BD


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