Corporate Event Ideation + Visualization + Brand language + Creative Design solution across various touch points for BD Medical.
A corporate event named TECHNOVATION (Season 5) was organized by BD in order to engage the top management of BD’s customers…people from the Project team, R&D, Quality, Business Development, Packaging & Manufacturing/operations of Large pharmacy companies, Hospital chains, Diagnostic Labs, Healthcare funders (BMGF, WHO,UNICEF etc).
Objective of the Event: To share global trends, new regulations, latest technologies in this field with the pharmaceutical fraternity to expand the market space for Prefilled Syringes in India.
Key Theme: Highlighting on 60 years of Trust/Partnership (with the completion of 60 years of one of its major brand BD-Hypak) such that it remains connected with the other topics of the meeting…
Event organized at 4 locations:
Hyderabad | Bangalore | Mumbai | Ahmedabad
The deliverables include: –
– Event Theme + Event Branding – Logo
– Brand language (Colors/ Look and feel/ Type suggestion/ overall graphic style and communication style)
– Touch points for Participant Engagement:
- Event communication material like:
- Mailers (Save the date mailer, Agenda mailer, Topic mailers),
- Multi pager booklet (for distribution at the event)
- Wall of legacy etc…