Corporate Event Ideation + Visualization + Brand language + Creative Design solution across various touch points for BD India.
A corporate event named ‘ALCHEMY’ that is a transformational collaboration between BD and Fortis…was organized by BD in order to engage the top management (CEO, CFO, Strategy Head, Procurement Head) of their customers – Large pharma companies, Hospital chains, Diagnostic Labs, Healthcare funders (BMGF, WHO,UNICEF etc) .
These meetings are a relationship building activity for BD…
Objective of the Event:
- To understand the role of BD and Fortis in the current Healthcare space .
- Identify gaps & define the collaborative way-forward to impact positive health outcomes
- Identify opportunities to create shared value
- An engagement platform for senior leadership of BD
Event organized at The oberoi, Gurgaon
The deliverables include: –
– Event Theme + Event Branding – Logo
– Brand language (Colors/ Look and feel/ Type suggestion/ overall graphic style and communication style)
– Touch points for Participant Engagement:
Event communication material like:
- Mailers (Save the date mailer, Agenda mailer, From the MD’s desk mailer),
- Pre read,
- One pager (explaining about BD),
- Multipager booklet (for distribution at the event)
- Slide deck
- Wall of legacy etc…