Shunaya, a brand that focuses to create contemporary products like bags and kurtis, needs ‘Rebranding’ as the earlier logo did not say much about the brand, its personality and the brand’s belief.
The logo was redesigned from one of the block print motifs used by them to create exclusive patterns. Thus keeping the essence of the brand that focuses to preserve traditional crafts like Zardozi and Block Print.
Old Logo : This needed to be rebranded…
Initial logo Experiments: Colors & Execution style variations
Final logo Selected
Carry Bags Design and Mockup